In New Ad from Hyundai the Venue SUV Literally Fits in Anywhere

A new ad by Hyundai for its Venue SUV takes its tagline, “Fits In Anywhere. Stands Out Everywhere”, quite literally.

Created by Innocean Australia, the cheeky campaign highlights Hyundai’s new entry-level vehicle, including “its ability to look good whilst squeezing into tight and unexpected spaces.”

Indeed.


 

 

“Not much to say on this one,” said Innocean Australia executive creative director, Steve Jackson. “I liked the script. I like the ad better! Sometimes it’s that simple, right? We just defined the car’s superpowers and then let the directors do what they do best. I think they nailed it, hope you agree.”

The spot was directed by Tim & Joe from Revolver/ Will O’Rourke, and will run across television broadcast, digital, social and point of sale.


 

“Venue is our smallest vehicle yet all the styling cues make it look a lot bigger,” said Hyundai Australia director of marketing, Bill Thomas. “We needed a campaign that positioned it correctly as a compact vehicle yet delivered on its big personality. Everyone’s delighted with the outcome.”

Credits

Client: Hyundai

Creative Agency: Innocean Australia
Executive Creative Director: Steve Jackson
Creative Director: Dan O’Connell
Art Director: Katie Kidd
Copywriter: Charlotte Taylor
Head of Production: Craig Sloane
Agency Producer: Kilou Picard
Group Account Director: Philip Sherar
Account Director: Vincent Pled

Production Company: Revolver/ Will O’Rourke
Director: Tim & Joe
D.O.P: Geoffrey Simpson
Art Director: Arabella Lockhart
Executive Producer: Pip Smart
Producer: Alex Kember

Edit House: The Editors
Post Production: Heckler
VFX Supervisor: Tom Corbett
Executive Producer: Bonnie Law
VFX Producer: Emily Higgins
2D Supervisor: Ryan Trippensee
Lead Compositor: Bertrand Polivka
Compositor: Fiona Lu & Giselle Hunter
Colourist: Greg ‘Elvis’ Constantaras
Online: Brad Smith
CG Artist: Boris Formin, Tim Jarick, Max McMullin & Jack Scrase
Rotoscoping: Avery Park
I/O: Adrian Maurici

Sound: Otis Studios
Music: “Dame mas” by Otis

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