Digital marketing agency In Marketing We Trust has appointed two senior search leaders from Expedia Group, with Oscar Carreras joining as SEO & AI Search Director, EMEA, and Ronan Yvenou as Product-Led Growth Director (Enterprise SEO & Data Platforms).
Carreras joins after more than 19 years leading enterprise SEO, digital strategy and AI-driven search, while Yvenou brings more than 15 years’ experience in enterprise technical SEO, having led search programs across more than 100 websites and 50 global markets for Expedia, Hotels.com and Vrbo.
Joining the agency from Spain, Carreras will lead enterprise SEO programs across EMEA, overseeing strategy, cross-functional delivery and growth for major enterprise clients. His experience includes building automated SEO systems and AI-driven search strategies that have helped global organizations scale organic growth across complex international markets.
“Spending nearly two decades solving search challenges at enterprise scale has given me a front-row seat to how fundamentally AI is now changing the way brands are discovered,” said Oscar Carreras, SEO & AI Search Director, EMEA, In Marketing We Trust.
“Having spent such a significant part of my career helping shape search strategy within one of the world’s largest travel businesses, this felt like the right time for a new challenge. In Marketing We Trust has built something genuinely different, combining deep technical expertise with the agility to help clients adapt quickly as search evolves. That’s a hugely exciting opportunity, and one I’m looking forward to helping shape.”
France-based Yvenou joins after leading enterprise technical SEO across more than 100 websites and 50 global markets for Expedia Group. At In Marketing We Trust, he will help enterprise organizations solve complex technical SEO challenges through a product-led approach to enterprise search.
His experience spans large-scale indexation, crawl optimization, site architecture, internal linking and enterprise search infrastructure across global digital platforms.
“The technical foundations of search have never mattered more. As AI changes how content is discovered, organizations need systems that can adapt, not just strategies that react,” said Ronan Yvenou, Product-Led Growth Director, In Marketing We Trust.
“What appealed to me about In Marketing We Trust is the opportunity to solve those challenges at scale alongside a team that shares that long-term view. I’m looking forward to helping clients build search capability that’s ready for what’s next.”
“The way people discover brands is changing rapidly, and that’s changing what clients need from us. Oscar and Ronan have spent their careers solving search challenges at genuine enterprise scale, and that experience is incredibly valuable as AI reshapes search,” said Paul Hewett, CEO, In Marketing We Trust.
“Their appointments reflect where In Marketing We Trust is heading. We’re expanding internationally, investing in specialist search and AI capability and attracting people who have operated at the highest levels of global enterprise. That puts us in a strong position to help clients navigate what comes next.”
