Dentsu APAC released a short film called “Women From Home,” which gives viewers a peek into the lives of female employees of the company and examines how they’ve changed as a result of the pandemic.
“The idea stemmed from asking: “Are you okay? Are you coping?” to a group of women during one of our Women Leadership forums,” said Merlee Jayme, Global Co-President, dentsumcgarrybowen .
“The film depicts 22 women, living in nine countries in Asia from all walks of life; single; married; Mum; caregiver; breadwinner. We wanted to show the extraordinary lives women at dentsu were leading as a result of COVID-19, recognising this is a snapshot of women’s lives across the world.”
The two-and-a-half-minute film is surprisingly raw and refreshingly authentic. From needy children to work Zooms over dinner, it’s a great snapshot of life (and the challenges of life) for Dentsu’s women.
In APAC and around the world, women’s workloads have increased due to the pandemic with their work and home lives integrating in an unprecedented way.
“The feedback we have had from people, from those who participated, to leaders in APAC and beyond has been amazing. We’re aware of how tough life has become from our own personal experiences but combining so many fly-on-the-wall encounters in 150 seconds has created this raw, emotional and impactful snapshot, its only purpose to share experiences. To all the warriors at dentsu, and beyond. We see you. How can we help?”Merlee added.
Dentsu APAC has been hard at work coming up with ideas to help people with the new situations they’ve found themselves in. They created www.dentsuwomenapac.com and opened it up to the public to add more ideas of ways businesses can help families during the pandemic.
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