Burger King Encourages Ordering From McDonald’s in Support of Restaurant Industry

At long last, the Burger King is trying to make peace with Ronald McDonald in an effort to support staff across the fast food industry that has been affected by the COVID-19 pandemic.

Yesterday, Burger King France decided to show its support to the fast-food industry by calling on the public to chow down on the burgers, chicken and pizza served up at other establishments highly impacted by the nation’s 2nd lockdown.

In a rare move of solidarity with friends and foes alike, the burger giant went so far as to advise the French to dive into a McDonalds Big Mac—they’re not so bad after all.


The uplifting piece of comradery has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.



Burger King France


Marketing Director: Alexandre Simon
Product Marketing Officer: Carole Rousseau
Communication, Public Relations and CSR: Director Muriel Reyss


President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Art Director: Assistant Mona Saleh
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau

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Sam Roth

Previously managing editor, Sam is now a contributing columnist to Branding in Asia.

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