In celebration of of the Indian Space Research Organization (ISRO) for the successful soft-landing of Chandrayaan-3 on the moon Dentsu India if offering its congratulations with a DOOH campaign across Mumbai, “expressing its heartfelt respect and support for ISRO,” the agency said.
“Chandrayaan-3’s spectacular landing marks a significant milestone for India’s space program, showcasing the country’s technological prowess and determination to push the boundaries of space exploration,” the agency said in a statement.
Designed and executed by Posterscope India – dentsu’s OOH specialist agency, each digital hoarding carried a congratulatory note from dentsu to celebrate this humungous success.
Strategically located across five key locations in Mumbai (Juhu, Bandra, Worli, Lower Parel & Dadar), featured striking visuals to capture the essence of Chandrayaan-3’s mission and landing – allowing Mumbaikars to share in the joy of ISRO’s accomplishment while passing through the bustling cityscape.
