Impresario Appoints Lintas Live to PR and Communications Mandate for its Brand, Social

Digital-first creative PR agency, Lintas Live, has been awarded the PR and communications mandate for SOCIAL, the flagship brand under Impresario Entertainment & Hospitality Private Limited following a competitive pitch

Leveraging its iindustry insights and creativity, Lintas Live will work collaboratively with SOCIAL to craft compelling narratives, engage key stakeholders, and enhance the brand’s loyalty among the youth.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Private Limited, said, “We are delighted to have Lintas Live onboard, an agency that exhibits an exceptional knowledge of our brand DNA and understands our growth priorities. We have aggressive plans for India, and we needed an equally agile, creatively bold, and strategically sound partner to achieve our aspirations. I believe Lintas Live, given its legacy and success, is the perfect partner for us.”


Ameer Ismail, President, Lintas Live, commenting on the partnership, added, “We are absolutely excited to win and be entrusted with this mandate for SOCIAL. Our team is all-set to leverage our deep industry expertise, consumer understanding, and profound knowledge of the hospitality industry and dynamics to further strengthen SOCIAL’s market position and deepen connections with its growing tribe of consumers.

Together, we are eager to chart new heights in the realm of strategic communications, to elevate SOCIAL’s brand presence and match the brand’s ambition with impactful PR and communications.”


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