Impact Creates Two New Senior Roles Amid APAC Expansion

    Sam Morton has been named Partnership Director, APAC and Peter Bray Sales Director, APAC

    By The Staff - Feb 25, 2021
    Impact Creates Two New Senior Roles Amid APAC Expansion

    Sam Morton and Peter Bray

    Impact announced the creation of two senior APAC roles and the continued expansion of its APAC-wide team which has grown from 4 people in 2018 to nearly 40 in 2021.

    Sam Morton has been promoted from Account Director to the new role of Partnership Director, APAC where he will focus on establishing, activating, and growing partnerships across the Australian, New Zealand, and Southeast Asian Markets. He has operated in a sales capacity for the past three years as an Account Director.

    “My new role allows me to focus on an area that I’m incredibly passionate about, driving productive partnerships across the ecosystem,” said Morton.

    “We work with a vibrant community of agencies, integration partners, and media partners, so being able to connect the dots and unlock growth opportunities for our customers and partners is exciting.”

    Peter Bray takes on the role of Sales Director, APAC where he will be responsible for expanding the Impact Partnership Cloud customer footprint across Australia, New Zealand, and Southeast Asia. He joined Impact in 2018 as Account Director and brings over 10 years in marketing and advertising technology experience including stints at Celtra, Forrester, and InMobi.

    “We have been building an entire new growth channel with partnership automation and providing an alternative to the over-reliance on the duopoly and ‘traditional’ digital channels,” said Bray. “I look forward to championing the growth of the channel, our world-class team, and working with customers and partners in this new role.”

    Both Bray and Morton are based in Sydney under APAC Managing Director, Adam Furness.

    “Brands are now beginning to understand the value performance-based partnerships create – financially, experientially, and brand-wise – so we are scaling and growing our team to meet market demand for our Partnership Cloud,” added Furness.


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