As part of a Valentine’s Day campaign, DB Export is pitching its new low carb beer with the launch of a full song and music video titled I’m Drinking It For You.
The R&B ballad shines the spotlight on Kiwi couples, turning the simple act of choosing a low carb beer into a gesture of romantic love.
Come on folks, this is advertising. Go with it. It’s fun stuff
DB Export, working with ColensoBBDO, is the same duo behind the widely-acclaimed Brewtroleum and Beer Bottle Sand campaigns were based on the idea that enjoying a DB Export Gold could help save the entire world.
This latest iteration features two of NZ’s brightest new singing talents Keshia and Tom, who recorded the single, and perform in the music video.
“It’s great to see a beer brand give a one-handed salute to stereotypes, and speak to everyone equally,” said Beth O’Brien and Thom Darlow, the ColensoBBDO creatives behind the campaign. “This work is a huge leap forward for beer advertising in NZ,” before attempting to clap one-handed.
The song is available on all major streaming platforms including iTunes or Spotify and is accompanied by a full campaign.
Credits
Client: DB Breweries
Sean O’Donnell – Marketing Director
Tony Wheeler – Senior Marketing Manager
Agency: Colenso BBDO
Director: Damien Shatford
Production Company: The Sweetshop
Sound Design & Mix: Liquid Studios
Music Production: WorldPeace.fyi
Online: The Machine Room
