IKEA is out to show that it can help you save space at home — even when your home is super tiny. And what better place to do that than in Japan, where the Swedish furniture giant plans to lease a series of teeny-tiny apartments for approximately $1 a month.
The brand has partnered with Wieden+Kennedy Tokyo for the release of three films for IKEA titled, ‘Tiny Homes’. The campaign stars IKEA’s Blåhaj shark toy, who shares his experience of moving from the large waters of Sweden to Tokyo.
In the first episode of the “Tiny Homes” series, a new player, Real Estate Agent BLÅHAJ, has shown up in Tokyo’s housing scene. He swims through the streets and trains of Tokyo in search of small homes and apartments. What has he found this time?
In the second episode, Agent BLÅHAJ finally finds a place with the perfect small size, and he starts brainstorming with the IKEA design team to transform it into the perfect small space home.
The teeny flat is located in the Shinjuku district of Tokyo, where the average rent is around £319 a month, or 49,000 yen, making Ikea Japan’s flat a hugely cheaper option. The downside is that it is less than 10 square meters in size.
In the third episode, we see a small space has been transformed into a happy home. How do IKEA solutions and furniture come together to become a home? Agent BLÅHAJ will show you.