Aprint ad recently created for Ikea by Swedish agency Åkestam Holst, calls on women to actually pee on it. That’s right.
The ad for Ikea cribs has a special section embedded in it that acts as a pregnancy test. If the sample provided – you might be better off pouring it from a cup rather than actually peeing on it – is from a pregnant woman, then the price on the ad changes to a discounted rate especially for new families.
The technology behind the ad was created in collaboration with Mercene Labs. You can see how it works here:
Client: Ikea Sweden
Agency: Åkestam Holst/NoA
Tech: Mercene Labs