IKEA India has launched a campaign where it synchronized projections across three cities – Mumbai, Bangalore, and Hyderabad – to share its recently announced new brand positioning for India – Ghar Aa Jao, Come Home to IKEA.
“We hosted India’s first synchronized projections across iconic locations,” the brand said on its YouTube page.
“With spectacular visuals and a warm invite, we are excited to welcome you to our stores, website, and app.”
