Ikano Centres is welcoming Malaysians back to their malls after the easing of extensive movement control orders with a new campaign via TBWA\KL.
“Lama tak jumpa,” which roughly translates to “Long time, no see,” is backed by a bright, cheery, and fun animated 90-second spot. Featuring a herd of social Llama influencers, the spot highlights all the fun that can be had in the mall.
“We have certainly missed our visitors. After such a long time, it feels so right to be welcoming them back with ‘Iama tak jumpa’. ‘Lama tak jumpa’ oozes warmth, excitement, and optimism as we move ahead. We are looking forward to safely welcoming back our communities to our shopping centres as restrictions start to ease,” said Natasha Aziz, head of customer experience and digital, Ikano Centres.
Each Llama represents one of the four Malaysian Ikano Centres’ malls dotted across the country:
“The changing face of retail and shifts in consumer behaviour has been extraordinary. However, retail remains the anchor of the Malaysia economy, evidenced by a distinct parallel between the strength of the economy and how well retail is fairing,” said Yee Hui Tsin, Chief Executive Officer, TBWA\Malaysia.
“Our partnership with the Ikano Centre’s portfolio of malls in Malaysia is an exciting challenge as we work to ensure efforts are capturing a sense of freedom of movement and excitement, while also helping Malaysia’s assimilate into a “normal” endemic lifestyle.
Title: Llama Tak Jumpa
Brand: IKANO (Ikano Handel Sdn Bhd)
Agency: TBWA KL
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Creative Director: Fazlee Sabbaruddin
Creative Group Head: Kharlal Nisha
Character Design: Olivia Ariferiani
Art Director: Faridz Husaini
Graphic Designer : Iskandar Zulkplee
Jr. Graphic Designer: Dania Aslan
Senior Copywriter: Kharlal Nisha
Jr. Copywriter: Mika Chen
Senior AV Producer: Fabian Lum
Senior Brand Director: Zachery Inri
Brand Director: Rachel Haw
Brand Manager: Cassandre Nicole Narcis
Animation by Two People Studio
Creative Director: Rong
Producer: Aster Tan
Illustrators: Rong, Elaine How
Animators: Rong, Elaine How, Noah Soon
Sound by Fuse Asia
Sound Engineers: Calvin Ho, Jony Maddkidz, Jessica Chong
Producer: Luqman Faidzan
Music Producer: Irena Taib
Lead Creative: OJ Law
Vocalist/Voice Over: Charlotte Felix