IGP.com, India’s largest online gifting store has partnered with The Womb as part of their business and brand growth journey. The firm has a global footprint with almost half of its orders originating from outside of India and almost one-third of its orders getting delivered internationally to more than 100 countries worldwide.
The Womb has partnered IGP.com to roll out its first multi-platform International campaign, for the upcoming festival of Rakshabandhan that celebrates the bond between a brother and a sister.
In the 45-second spot, we see a woman communicating with her brother who, at the reveal, is not who you were expecting.
‘As the young migrate away from their homeland in search of prosperity and leave their dear ones behind, relationships feel the stress,” Kawal Shoor, Co-Founder, The Womb Communications. “Thankfully, India has rituals like Raksha Bandhan in place that can keep the bonds strong. And now, modern, online brands like IGP are emerging to keep those rituals alive, and through that, reduce the emotional distances between people as they physically move apart.’
The campaign was released across TV, digital as well as IGP.Com owned social media channels in India and international markets like USA, Canada, UK, Europe, Singapore.
Navin Talreja, Co-Founder, The Womb Communications added, ‘India is a 30bn USD gifting market and yet despite the advent of various e-comm portals there isn’t one that specializes in gifting. IGP.com has this opportunity and we intend to leverage with various pieces of occasion-based marketing. Rakshabandhan is our first campaign in making IGP.com synonymous with gifting in India and across the world. This film with the cultural angle of mooh bola bhai we felt would break the wall paperness of Rakhi advertising that has been done for years in India.
Tarun Joshi – Co-Founder & CEO, IGP.Com
Navin Talreja – Co-Founder, The Womb
Kawal Shoor – Co-Founder, The Womb
Suyash Khabya – Creative Partner, The Womb
Vivek Unnikrishnan – Creative Partner, The Womb
Nakul Jayadevan – Planning Partner, The Womb
Rohit Sharma – Creative Strategist, The Womb
Shobhit Trivedi – Business Partner, The Womb
Production House – Good Morning Films
Director – Shashanka Chaturvedi
Executive Producer – Vikram Kalra
Producer – Robin D’Cruz
Cinematography – Tom Panya
Music – Shashanka Chaturvedi