Iggy Rodriguez Named Creative Partner at The Works

Iggy Rodriguez and Damian Pincus

The Works, part of Capgemini, has appointed Iggy Rodriguez as creative partner. He will report directly to founder and creative partner Damian Pincus.

Rodriguez will be focusing on the agency’s creative output, leading the creative department with creative director Nathan Bilton across all the agency clients including Subaru, Aware Super, H&R Block, Goodman Fielder, and Masterpet.

Rodriguez joins The Works from R/GA California where he held the position of group creative director since March 2020. In this role he was responsible for senior creative leadership, staffing teams for projects, managing client relationships, as well as day-to-day creative development and mentoring teams.


Rodriguez was creative director at McCann, creative group head at Leo Burnett, and has also held multiple positions across agencies including Saatchi & Saatchi, DDB Sydney, and Ogilvy Sydney.

“Appointing Iggy is a testament to where the agency is heading right now, we have a very exciting
future ahead, with an amazing group of clients who are all focused on winning in market,” said Pincus.

“The timing is great too. As we’ve recently gone public with our new Be Significant brand mission, what better statement of intent than to appoint one of the industry’s finest and boldest creatives around?”


Rodriguez joins The Works on November 1st.

“It’s a really exciting time to be joining The Works. The backing of Capgemini adds a unique strength to our creative offering to tap into more tech and digital innovation for clients. With some great brands already on the roster, I’m looking forward to diving into the role and creating some amazing work with the team,” added Rodriguez.

During his career spanning over 18 years, Rodriguez has won numerous awards including three gold and seven silver at Cannes Lions, one gold and six silver at One Show, one gold and four silver at Clio, as well
as a D&AD White Pencil nomination.

“We’re so excited to have Iggy join our senior team. Iggy brings exceptional talent and creative leadership to The Works and will push us to be better. Given the talent market right now, adding an internationally acclaimed creative partner is a great win for the agency,” added General Manager – People & Operations, Jasmine Lansdell.


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