Akshay Bardapurkar, Head & Founder, Planet Marathi OTT
Indian full-service marketing group IdeateLabs has announced the launch of Planet Marathi OTT. The agency conceptualized and executed the live-streamed event end-to-end.
The roll-out was carefully planned and ideated, from the clean lines of the logo to the #MadhuriAaliMaheri launch campaign, to the print and other mainline media campaigns, the digital and social campaigns, the press engagement, the audience interaction, the influencer and content strategy.
Artists from the Marathi entertainment industry like Amruta Khanvilkar, Sonalee Kulkarni, Siddharth Jadhav, and others participated.
“We are thrilled with the success of the launch and that it was graced by none other than Madhuri Dixit. Ideate has been a great partner from the early stages, and we are glad to have them on board to take our brand to Marathi audiences worldwide,” said Akshay Bardapurkar, Head & Founder, Planet Marathi OTT.
“Well-thought-out and carefully actioned, the attention to detail and nuances brought forth emotions from Madhuri as well as all the celebrities attending the launch. We believe the wide variety of content on the platform will be appealing to the Marathi as well as the non-Marathi audiences across India and the globe.”
Planet Marathi OTT has a rich blend of Marathi content such as movies, talk shows, concerts, karaoke, and its planned original web series.
“It was a delightful experience for Team IdeateLabs to conceptualize and execute this one-of-a-kind brand launch. The regional content industry is booming and expanding its foothold in the global markets, to which the Planet Marathi OTT launch is a true testimony,” added Vrutika Dawda, Director, IdeateLabs.
“Great content is readily consumed and helps make a story universal. The channel will allow India’s diverse culture to be enjoyed globally. We are looking forward to introducing extensive content offerings from the Planet Marathi stables and building conversations for the channel.”
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