72andSunny Singapore has appointed Ida Siow President of the Singapore office. Siow has over 15 years of experience in networks across the world.
She spent time in BBH London, Ogilvy Shanghai, and J. Walter Thompson where she was head of planning for Singapore and Southeast Asia, before joining 72andSunny two years ago.
“Ida’s commercial smarts and entrepreneurial drive matched with a high creative bar and desire to win for client partners’ businesses made it a natural decision for her to step into this role,” said 72andSunny APAC CEO, Chris Kay.
“Ida represents a new breed of modern creative leader in the region and we are super excited to see what she will do.”
At 72andSunny, Siow partnered with a number of large Asian and global brands including Grab, Carousell, Adidas and AB Inbev.
“To build a creative company of the future, no one’s better to be at the helm than Ida,” added APAC ECD, Johnny Tan. “She’s a bad ass! A pretty rare breed and a great partner.”
Over the last 6 months, Siow drove new wins and roster appointments that include: GIC, NTUC LINK, Lazada, beIN Sports, and Facebook for Business.
“It is my privilege to work with and lead the bunch of incredibly inspiring modern thinkers and creators who call 72andSunny home,’” said Siow. “We are high tempo high collaboration challenges, and we’re looking for more of our kind as we hit the ground running this year.”
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