ICICI Lombard and Ogilvy India have launched a new campaign to coincide with World Heart Day. The two spots unveil the Cal Scan, a new feature on the brand’s health and wellness app, IL TakeCAre.
The innovative feature allows users to scan their foods and discover how many calories are in them. It then shows them the exercise needed to burn those calories.
In its bid to get the audience fit and healthy, the first ad film opens with a scene from a halwai shop where someone is buying samosas. The shopkeeper tells the customer the calorie count instead of the price of the food.
The second spot introduces a food delivery man confirming the accurate calorie score to the customer according to his food order.
Vendors may not actually not a calorie account but the ICICI app will.
“While the pandemic has turned people towards a holistically healthy lifestyle, it is equally important to add the element of measurement to all our health endeavours. Considering the significant increase in the usage of wellness and health-oriented apps recently, we have introduced this new feature of ‘Calorie Scan’, which will act as a counter and encourage the user to stick to their recommended calorie budget,” said Sanjeev Mantri, Executive Director at ICICI Lombard General Insurance.
“ICICI Lombard aims to offer not only comprehensive coverage to our consumers but also innovative solutions to them, thereby serving as a partner in the customer’s wellness journey.”
“The ICICI Lombard World Heart Day campaign has had a long history of great work aimed at making people conscious of the challenges to their good health,” said Talha Bin Mohsin & Mahesh Parab, Executive Creative Directors, Ogilvy Mumbai.
“This year, we sought to open a new chapter by going a step further and joining them in their journey towards holistic wellness. Not just by helping them count their calories, but giving them tips on how to burn them and stay fit on a regular basis too.”
Client: ICICI Lombard
Chief Creative Officers Ogilvy India:
Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
Ogilvy Mumbai Creative Team:
Executive Creative Director: Talha Bin Mohsin, Mahesh Parab
Group Creative Director: Vilsen Gonsalves
Creative Team: Arnab Choudhury, Ajit Sahoo, Hari Rawat
Executive Vice President – Harsh Bhatt
Client Servicing Director – Amritesh Kumar Bakshi
Account Director – Swati Agnihotri
Senior Account Executive – Shreyoshee Gupta
Production House: Chrome Pictures
Director: Debanjolie Producer: Abhishek Notani
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