IBM has appointed Stagwell as its lead creative partner, with Code and Theory and Anomaly operating as a unified team on the account.
The two Stagwell agencies will work alongside IBM to evolve the “Let’s Create Smarter Business” campaign across channels and geographies. Stagwell’s first work with IBM is expected in August of this year.
“At IBM, we believe that innovation happens at the intersection of human ingenuity and technological capability,” said Jonathan Adashek, SVP Marketing and Communications, IBM.
“Code and Theory and Anomaly bring the creative and strategic strength we need, along with modern tools and an operating approach that will help us move faster, work smarter and deliver more connected experiences.”
“What this moment demands is creative force and operational precision simultaneously, at the speed the market now requires,” said Mark Penn, Chairman and CEO, Stagwell.
“Code and Theory and Anomaly bring the full range of what that takes, and operating as one team, under one accountability structure, they will deliver it. The convergence of the C-Suite is where this partnership lives, and that’s where IBM will win.”
