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    IAMAI’s Crown Wunderman Thompson India ‘Digital Agency of the Year’

    The agency won big for its client PepsiCo India.

    By The Staff - Jan 26, 2021
    IAMAI’s Crown Wunderman Thompson India ‘Digital Agency of the Year’

    Wunderman Thompson India has been named the ‘Digital Agency of the Year’ at the 11th India Digital Awards presented by the Internet and Mobile Association of India. On top of that, they won 8 medals for multiple campaigns created for its PepsiCo India business.

    “Congratulations to the team at Wunderman Thompson for a well-deserved win,” said PepsiCo India spokesperson. “As a brand, it’s a humbling experience to be recognized, given it’s a testimony of consumers enjoying and resonating with our work,” said a PepsiCo India spokesperson

    “Wunderman Thompson has been a valuable partner in delivering culturally relevant campaigns focused on driving hope, trust, and fun amongst our consumers. We look forward to creating more content with them that is relatable and impactful going forward.”

    The agency’s winnings included  7 metals for PepsiCo India Beverages (brand Pepsi) – 3 golds, 2 silvers, and 2 bronze and 1 gold for PepsiCo India Foods – Brand Lay’s.

    “I am immensely proud that we have won the Digital Agency of the Year Award from such a respected industry body, for two reasons. First, for the past few years, my effort has been to get our agency, with eight decades of building some of the best brands in the country, to pivot and exploit the exciting opportunities of various digital platforms. The merger of JWT and Wunderman, and the formation of Wunderman Thompson a couple of years ago, accelerated this transition,” said Chairman and Group CEO, Wunderman Thompson South Asia, Tarun Rai.

    “As we celebrate the second anniversary of Wunderman Thompson, this recognition gives me immense satisfaction since we competed, and won, against the top purely digital agencies, besides all the mainline ones. And second, that we have won this huge accolade basis the work we have done on PepsiCo India, a cherished and long-standing relationship of over thirty years. The PepsiCo India marketing team has constantly encouraged us to create the same magic that we’ve created on traditional media over the years, on digital platforms. Their exciting and youthful brands gave us ample opportunity.”

    The agency found success across a number of categories ranging from ‘Best Use of Mobile for Content Marketing’ to ‘Social Influencer Campaign’ and ‘User-Generated Content.’

    “It is a huge honor to win Digital Agency of The Year for work done on two of our biggest and most coveted brands at Wunderman Thompson; Pepsi and Lays. The fact that most of this work was done while the teams worked from home and collaborated across various locations in the country remotely adds a genuine edge to the creative and digital potential of Wunderman Thompson India,” added Senthil Kumar, Chief Creative Officer, Wunderman Thompson India.

    “The work that wins over the masses in the marketplace is the work that moves the award juries as well. This win will build our culture of inspiring growth for our brands and drive the agency forward into the future blurring the lines between traditional and digital media with the power of ideas that break boundaries.”

     

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