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    IAB Australia Board Names Nicole Bence Chair

    Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019

    By Katerin Pantaleon - Feb 22, 2021
    IAB Australia Board Names Nicole Bence Chair

    Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately. She has been a member of the IAB Australia Board since 2020.

    Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019.

    Bence will work closely with IAB Australia CEO, Gai Le Roy, on initiatives and programs to address key industry matters including the role of measurement ratings currency, preparation for changes to online identifiers such as cookies, continuing to drive programmatic transparency and input in the local Privacy Act review.

    “It has been a delight working with Matt over the last two years driving some amazing initiatives including diversifying the board as well as significantly expanding the member base,” said Le Roy.

    “Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross-media leader. Nicole will lead the Board into what is an incredibly busy and important time for the digital advertising industry.”

    Bence joined Seven West Media in February 2020 from Pacific Magazines, where she led its commercial team. Previously she served as Digital Commercial Director at NOVA Entertainment and led the sales and strategy for kidspot.com.au and taste.com.au at News Corp Australia’s NewsLifeMedia.

    “It’s a great privilege to take on the Chair role at IAB Australia and I’m very excited to have the opportunity to build on Matt’s great work,” said Bence.

    “IAB Australia’s key purpose to grow sustainable and diverse investment in digital advertising in Australia has never been more important. The digital advertising and technology ecosystem is changing rapidly and constantly, and I’m honored to be able to play a part in its evolution and growth.

    “One of my key priorities is to champion the power and efficacy of digital advertising. A trusted, robust, and effective measurement metric, with standards that inspire confidence across the entire media and marketing sector, is critical for our industry.”

    Matt Rowley spoke of Bence’s experience and leadership capabilities.

    “It’s been an honor to chair this Board and work with Gai and her team as we’ve driven some excellent initiatives, including diversifying the board as well as significantly expanding the member base through some very testing times,” said Rowley.

    “Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross-media expert. Nicole will lead the Board into what is an incredibly busy and important time for the digital advertising industry.”

     

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