Hyundai has launched a new campaign in Australia, via Innocean, welcoming Aussies back outside, leaving the “routes” they were taking around the house during social distancing policies and back to exploring routes in the great outdoors.
After long weeks taking the same routes over and over again at home, it is finally time to explore some new ones in the outside world. Using geo-location, people are invited to swipe to discover a selection of ‘New Routes’ within their state.
“When presented with the concepts it immediately felt relevant to the current environment that we are all in,” said Kevin Goult, director of marketing, Hyundai. “Recognizing customers would have missed driving their Hyundai as part of everyday life, we wanted to help with a few destination suggestions.”
“There’s nothing like a road trip to blow off the lockdown cobwebs, so we and Hyundai were as just excited as everybody else to get back on the road, visit some new places and support our regional communities around Australia,” said Steve Jackson, ECD, Innocean.
You can check out the campaign hub here.
Credits
Client: Hyundai Australia
Director of Marketing: Kevin Goult
Marketing Strategy Manager: Nick Cook
Marketing Coordinator: Emma Austin
Creative Agency: Innocean Australia
Executive Creative Director: Steve Jackson
Creative Director: Dan O’Connell
Art Director: Rod Soares
Copywriter: Rod Cunha
Head of Digital: Trevor Crossman
Digital Producer: Mitchell McCausland
Designer: Tao Zhang, James Searchfield
Developer: Dario Crucitti
Production: Warrick Nicholson
Studio Manager: Juliana Bacmaga
Group Account Director: Philip Sherar
Account Director: Vincent Pled
Photographer: Gary Sheppard
Retouching: Cream Electric Art
