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    Hyundai Welcomes Aussies to Leave Their Routes Around the House

    By The Staff - Jun 17, 2020
    Hyundai Welcomes Aussies to Leave Their Routes Around the House

    Hyundai has launched a new campaign in Australia, via Innocean, welcoming Aussies back outside, leaving the “routes” they were taking around the house during social distancing policies and back to exploring routes in the great outdoors.

     
     

    After long weeks taking the same routes over and over again at home, it is finally time to explore some new ones in the outside world. Using geo-location, people are invited to swipe to discover a selection of ‘New Routes’ within their state.

    “When presented with the concepts it immediately felt relevant to the current environment that we are all in,” said Kevin Goult, director of marketing, Hyundai. “Recognizing customers would have missed driving their Hyundai as part of everyday life, we wanted to help with a few destination suggestions.”

    “There’s nothing like a road trip to blow off the lockdown cobwebs, so we and Hyundai were as just excited as everybody else to get back on the road, visit some new places and support our regional communities around Australia,” said Steve Jackson, ECD, Innocean.

     
     

    You can check out the campaign hub here.

    Credits

    Client: Hyundai Australia
    Director of Marketing: Kevin Goult
    Marketing Strategy Manager: Nick Cook
    Marketing Coordinator: Emma Austin
    Creative Agency: Innocean Australia
    Executive Creative Director: Steve Jackson
    Creative Director: Dan O’Connell
    Art Director: Rod Soares
    Copywriter: Rod Cunha
    Head of Digital: Trevor Crossman
    Digital Producer: Mitchell McCausland
    Designer: Tao Zhang, James Searchfield
    Developer: Dario Crucitti
    Production: Warrick Nicholson
    Studio Manager: Juliana Bacmaga
    Group Account Director: Philip Sherar
    Account Director: Vincent Pled
    Photographer: Gary Sheppard
    Retouching: Cream Electric Art

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