Hyundai Drops a Car from Space – Not Really But it’s Still a Cool Ad

Hyundai Australia has partnered with Innocean and VFX house, Fin for a fun new pair of spots for the Reinvented Hyundai i30. The ads are a nicely done piece of chest beating for Hyundai as it asks the question:

“Where do you go once you’ve reached the top? What do you do after you’ve won Australia’s Best Cars Award six times?”

Interestingly, the visual answer is actually “crashing to earth”, but that’s probably just me thinking about things too deeply.


The answer given by the narrator is far better copy: “You start again.”

Here are the 30-second and 1-minute spots. Enjoy:



Brand: Hyundai Australia Motor Car Company
Director of Marketing: Oliver Mann
General Manager Marketing: Andrew Knox
Product Marketing Manager: Nick Cook
Product Marketing Co-ordinator: Katrina Mendoza

Agency: INNOCEAN Worldwide Australia
Executive Creative Director: Steve Jackson
Creative Team: Daryl Corps & Dave Shirlaw
Campaign Creative: Steve Carlin, Dean Hamilton, Dave King
Film Producer: Jacqui Walker
Production Director: Warrick Nicholson
Head of Planning: Scott Davis
Group Business Director: Philip Sherar
Head of Digital: Trevor Crossman
Account Director: Vincent Pled
Account Manager: Kat Knight

Production Company: Collider
Director: Daniel Askill
2nd Unit Director: Lorin Askill
Executive Producer: Rachael Ford-Davies
Producer: Julianne Shelton

Post / VFX: Fin Design + Effects
Executive Producer: Alastair Stephen
VFX Supervisors: Justin Bromley and Stuart White

Sound & Music: Nylon Studios
Sound Designer: Simon Lister
Composer: Michael Yezerski
Music Producer: Karla Henwood

Photography: Photoplay
Photographer: Michael Corridore
Executive Producer: Alison Lydiard
Producer: Melanie Reardon
Retouching: Cream Studios
Executive Producer: Steve York


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