Hyundai Campaign Covers Life’s Classic Debates


Hyundai South Africa


King James Johannesburg


To promote its new STARIA model, Hyundai has launched a trio of humorous campaign films via King James Johannesburg and director Grant de Sousa (represented in the UK and US by Great Guns).

de Sousa said, “This was a campaign where we knew we needed more time, but we were confident that all our planning would make it work. It was a job with many moving parts, but I never compromised, and we pulled it off, thanks to an amazing, collaborative team of creatives.”



Client: Hyundai South Africa

Marketing Director: Oscar Makola
Brand Managers: Siyabulela Mafanya, Nontokozo Biyam & Meagan Alexander


Agency: King James Johannesburg
Executive Creative Director: Graeme Jenner
Creative Director: Harry Mackenzie
Creative Group Head – Copywriter: Skhumbuzo Tuswa
Creative Group Head – Art Director: Lauren Mitchell
Business Unit Director: Kay Motuba
Account Manager: Makagiso Mokoena
Producer: Joshua Michael
Senior Producer: Katherine Jones

Director: Grant de Sousa (represented by Great Guns in the UK and US)

Production Company: They
Executive Producer: Darren Gordon
Line Producer: Johnny Mabeba
PM: Nambita Ntsaluba
DOP: Rick Joaquim
Key Grip: Tyler Geldenhuys, Clinton Heath
Gaffer: JP Du Preez
Art Direction: Keenan McAdam
Props Master: Cara Falkan
Wardrobe: Lindiwe Mayisela
Makeup & Hair: Debra Nicoll
AD: Sean O’ Sullivan
Stunts: Gabriel Simelane, Eric Zulu
Sound Recordist: Tony Honeybun

Offline & Online Post: Left Post Productions
Offline Editor: Evi Katz
Online: Keno Naido
Music: Audio Militia
Sound design: Audio Militia
Sound & Music Head Producer: Catherine Grenfell
Colourist: Jaryd Dutoit

The Staff

The Staff

Gettin' it done.

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