Australia-based influencer marketing agency, Hypetap, today announced the appointment of Shane Holmes as Managing Partner of its newly established Sydney office. “The expansion marks a significant milestone for Hypetap, strengthening its national footprint to better serve a growing portfolio of clients’ headquartered in Sydney,” the agency said. This follows its international expansion in 2024 with the opening of its London office.
In his new role, Shane Holmes’ remit is to build and lead the Sydney office, fostering client relationships, and drive the agency’s growth in the market. The Sydney office will complement Hypetap’s existing operations in Melbourne, providing enhanced localized support and strategic capabilities, the agency said.
“We are thrilled to welcome Shane to Hypetap’s leadership team. His deep experience and proven track record in driving innovation and client success align perfectly with our vision,” said Bryce Coombe, Managing Director, Hypetap Australia
“The launch of our Sydney office, under Shane’s leadership, is a direct response to the increasing demand from our Sydney-based clients and we believe Shane’s expertise will be invaluable as we continue to deliver exceptional results for our clients..”
Holmes joins Hypetap following senior leadership roles at AKQA (Group Client Partner) and Managing Partner at whiteGREY, as well as roles at CHE Proximity and FCB Canada.
Holmes added: “I’ve long admired Hypetap’s work and the agency’s commitment to delivering measurable impact for brands. The opportunity to lead the new Sydney office and contribute to the agency’s next phase of growth is incredibly exciting. I look forward to working closely with the talented Hypetap team to expand our presence, build strong relationships, and continue to elevate the standard of influencer marketing in Australia.”
