Hunter Retains Gusto Luxe as Integrated Communications Partner in China

Gusto Luxe has been retained by British outdoor lifestyle brand Hunter as integrated communications partner for Mainland China. The agency will support Hunter in shaping the China brand and marketing strategy.

“Hunter has crafted purposeful products for the outdoors for over 160 years and within doing so created the world’s most iconic wellington boot which has inspired our innovative footwear, outerwear and accessory collections,” said Hunter Boots Chief Executive Officer, Paolo Porta.

“Our products are made for a global consumer who seeks to explore the world outside. As a British heritage brand we are excited by the opportunity to connect and engage in the Chinese market with our new partner Gusto Luxe who will lead the marketing strategy in the region.”


In addition to consulting and PR, the agency is tasked with always-on social content and platform management, digital campaign planning and execution, social influencer and paid media management as well as digital strategy consulting.

“We are looking forward to working with this British heritage brand in China during such an exciting time for both the fashion and outdoor industry here,” added Adrian Peh, Gusto Luxe General Manager, Fashion & Beauty.

“Our approach to Hunter Boots’ China brand and marketing strategy combines our industry insights and expertise with our digital and creative capabilities.”