Hubspot Names Carol Fong Head of Sales for Asia

Hubspot has appointed Carol Fong as Head of Sales for the Asia region. She joins HubSpot with more than two decades of sales and leadership experience across the technology industry in the USA and Asia. Fong was most recently Regional VP at Anaplan, and prior to that held a number of regional sales leadership roles, including Regional VP of Sales at Salesforce.

“The global CRM market is projected to reach SG$194B by 2029, and within this market, HubSpot continues to prove itself to be the customer platform of choice for scaling businesses, with over 15,000 paying customers in the APAC region alone,” said said Dan Bognar, HubSpot’s Managing Director and VP of Sales for JAPAC..

“I am absolutely delighted to have Carol join HubSpot to lead our Asia sales organisation. Carol’s expertise in the CRM industry, her deep understanding of the Asian market and her experience with both direct and partner sales motions will uniquely enable her to solve for the customer.”


Fong’s role will see her leading HubSpot’s sales organization and operations across the Asia region, driving business growth in partnership with HubSpot’s Marketing and Customer Success teams.

“I’m incredibly excited to be joining the HubSpot Asia team here in Singapore. I’ve spent many years in the industry and HubSpot’s product, values and hybrid culture, and its talented employees and strong leadership deeply impress me,” said Fong.

“Having spent most of my career working in business technology, specifically in the CRM industry, I believe HubSpot is incredibly well placed to help businesses in the region unlock their full potential.”


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