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    HSBC Provides Some Hope for a New Year

    By Asia Ad Junkie - Jan 7, 2021
    HSBC Provides Some Hope for a New Year

    HSBC has launched a new campaign for their 2020 Winter Credit Card. The uplifting spots were created by Wunderman Thompson Hong Kong.

    Whether postponing marriage plans or delaying long-promised holidays, 2020 has been filled with uncertainties and changes that are out of our control. That’s what makes the ads so refreshing.

    Backed by the headline ‘Make every moment memorable, spend a meaningful winter with the ones you love,’ the two ads feature all too realistic moments. Weddings postponed, working from home, bored children. It’s all very relatable and that makes the payoff, a surprise wedding and an overjoyed child, that much more enjoyable.

    In addition, HSBC has erected a billboard in the middle of Hong Kong’s busiest shopping district, Wee Wo Street in Causeway Bay. The billboard includes the key campaign message, and displays the merchant offers, encouraging its audience to enjoy these offers during the festive season and strategically within walking distance of participating merchants such as Mannings, Broadway, and SOGO.

    Targeted media channels have also been selected to connect with HSBC’s audience on an emotional level. HSBC aims to use online channels to target a younger demographic.

     

    Credits

    Henry Yim – Creative Director
    Jam Wu – Creative Director
    Noel Yuen – Client Partner, HSBC
    Kenny Auieong – Planning Director
    Ping Wai Wong – Senior Art Director
    Miu Fu – Senior Copywriter
    Josephine Wong – Art Director
    Antony Lam – Account Director
    Jan Cheung – Account Manager
    Yoko Tsoi – Senior Account Executive
    Anthony Leung – Head of TV Production

     

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