HSBC collaborated with MSL Hong Kong and multi-media and NFT artist, Victor Wong, to create an experience that celebrates the launch of the new HSBC Wealth Centre in Hong Kong’s K11 Atelier where the brand services high-net-worth customers.
The ‘Art of Progress’ is an art piece that combines technology, big data, and new media art forms to tell HSBC’s new chapter in its wealth growth story. The art piece turns real-time movements of the Hong Kong’s Hang Seng Index into dynamic ar displaying peaks, valleys, slopes, and inclines shift according to the volatility of the market.
The design of the art piece is also inspired by traditional Chinese landscape paintings, but with a modern twist. Motifs within the artwork are inspired by original HSBC bank notes, including the tram, bank, and birds.
“The Hang Seng Index is the financial pulse of Hong Kong, while art has always been a passion for High-Net-Worth Individuals. We had the idea of combining the two to create a uniquely calming brand experience – an antidote to Hong Kong’s hustle and bustle,” explains Flora Tsui, Creative Director.
Every day when the market opens, ‘Art of Progress’ is recreated from scratch using the Hang Seng Index’s open-source market data. The artist’s proprietary algorithms then trigger updates throughout the day so that ‘Art of Progress’ is never the same from minute to minute, or from day to day.
Wong is a renowned multi-media artist and creator of the world’s first artificial intelligence (AI) ink artwork, Escapism 001, which was created by Wong and his AI robot, Gemini.