HSBC Calls on Singaporeans to Never Stop Improving
We get it Singapore, you're the best.
By Asia Ad Junkie - Feb 23, 2021
HSBC has launched a new campaign, “Why Stop Here?” asking Singaporeans to continue their march forward and create a sustainable future for tomorrow.
The spot takes us on a ride through Singapore’s accomplishments and achievements. “We’ve got the number one airport in the world, the most iconic hotel, the safest streets…” It’s cleverly narrated by a young girl, quite literally the Singapore of tomorrow.
“Not often do we get to launch a new brand promise like this for a big brand like HSBC. This is just the beginning, because ‘Why stop here?’,” said Mateusz Mroszczak, chief creative officer, Wunderman Thompson Singapore.
“Through this brand message, we want to convey that in a constantly changing world, the path to future prosperity is through applying a growth mindset and always looking for ways to improve.,” Tony Cripps, CEO, HSBC Singapore.
If it all seems a bit braggadocious…well it is. This is Singapore we’re talking about after all.
“In the spirit of ‘Why Stop Here?’ the agency, the work and our partnership with HSBC is constantly evolving and we’re excited to partner with HSBC to challenge people to look at their own, or Singapore’s achievements, and see them not as the end point but rather, the starting point to keep innovating,” added Nimesh Desai, chief executive officer, Wunderman Thompson Singapore.
Credits
CLIENT: HSBC
AGENCY: Wunderman Thompson Singapore
CHIEF CREATIVE OFFICER: Mateusz Mroszczak
CHIEF STRATEGY OFFICER: Rebecca Nadilo
CREATIVE DIRECTOR: Minzie Liyu
ASSOCIATE CREATIVE DIRECTOR: Nicholas Chia
CREATIVE GROUP HEAD (ART): Danny Tan
CREATIVE GROUP HEAD (COPY): Siddharth Joglekar
SENIOR COPYWRITER: Ravi Mirchandani
GROUP ACCOUNT DIRECTOR: Shruti Subramanian
ACCOUNT MANAGER: Stephanie Kwok
EXECUTIVE PRODUCER: Kimie Ong
PRODUCER: Hidayah Asari
POST PRODUCTION COORDINATOR: Hafiza Yussaini
CLASSIFICATION: Internal
PRODUCTION COORDINATOR: Sharmaine Ng
AGENCY: Wunderman Thompson London
CREATIVE DIRECTOR: Carl Lundqvist
BUSINESS DIRECTOR: David Clyde
ACCOUNT DIRECTOR: James Llewelyn-Davies
ACCOUNT MANAGER: Madeleine Webb
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