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    HSBC Calls on Singaporeans to Never Stop Improving

    We get it Singapore, you're the best.

    By Asia Ad Junkie - Feb 23, 2021
    HSBC Calls on Singaporeans to Never Stop Improving

    HSBC has launched a new campaign, “Why Stop Here?” asking Singaporeans to continue their march forward and create a sustainable future for tomorrow.

    The spot takes us on a ride through Singapore’s accomplishments and achievements. “We’ve got the number one airport in the world, the most iconic hotel, the safest streets…” It’s cleverly narrated by a young girl, quite literally the Singapore of tomorrow.

    “Not often do we get to launch a new brand promise like this for a big brand like HSBC. This is just the beginning, because ‘Why stop here?’,” said Mateusz Mroszczak, chief creative officer, Wunderman Thompson Singapore.
    “Through this brand message, we want to convey that in a constantly changing world, the path to future prosperity is through applying a growth mindset and always looking for ways to improve.,” Tony Cripps, CEO, HSBC Singapore.
    If it all seems a bit braggadocious…well it is. This is Singapore we’re talking about after all.

    “In the spirit of ‘Why Stop Here?’ the agency, the work and our partnership with HSBC is constantly evolving and we’re excited to partner with HSBC to challenge people to look at their own, or Singapore’s achievements, and see them not as the end point but rather, the starting point to keep innovating,” added Nimesh Desai, chief executive officer, Wunderman Thompson Singapore.

    Credits

    CLIENT: HSBC

    AGENCY: Wunderman Thompson Singapore

    CHIEF CREATIVE OFFICER: Mateusz Mroszczak

    CHIEF STRATEGY OFFICER: Rebecca Nadilo

    CREATIVE DIRECTOR: Minzie Liyu

    ASSOCIATE CREATIVE DIRECTOR: Nicholas Chia

    CREATIVE GROUP HEAD (ART): Danny Tan

    CREATIVE GROUP HEAD (COPY): Siddharth Joglekar

    SENIOR COPYWRITER: Ravi Mirchandani

    GROUP ACCOUNT DIRECTOR: Shruti Subramanian

    ACCOUNT MANAGER: Stephanie Kwok

    EXECUTIVE PRODUCER: Kimie Ong

    PRODUCER: Hidayah Asari

    POST PRODUCTION COORDINATOR: Hafiza Yussaini

    CLASSIFICATION: Internal

    PRODUCTION COORDINATOR: Sharmaine Ng

    AGENCY: Wunderman Thompson London

    CREATIVE DIRECTOR: Carl Lundqvist

    BUSINESS DIRECTOR: David Clyde

    ACCOUNT DIRECTOR: James Llewelyn-Davies

    ACCOUNT MANAGER: Madeleine Webb

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