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    H&R Block Australia Partners with InMoment for Customer Experience Insight

    H&R Block will aim to unlock richer customer insights.

    By Katerin Pantaleon - Jun 3, 2021
    H&R Block Australia Partners with InMoment for Customer Experience Insight

    Image credit: Dylan Gillis, Unsplash

    Experience improvement company, InMoment, has partnered with H&R Block Australia, to expand the tax prep company’s Voice of the Customer program with the goal of understanding exactly what customers want and expect.

    The new program will include listening posts across critical moments in the customer journey.

    “Our primary goal is to provide the very best customer experience possible on every visit,” said Brodie Dixon, H&R Block managing director.

    “Whether you visit one of our stores, or engage our digital services, we believe a strategic differentiator is our focus on continual experience improvement.”

    By gathering solicited and unsolicited feedback, as well as using text analytics data from InMoment and its XI technology, H&R Block will aim to unlock richer customer insights.

    “This partnership is special to me on a personal level as I trained as an H&R Block tax consultant for my first proper job,” added David Blakers, InMoment’s APAC managing director. “We are so excited to partner with this iconic brand and see the industry as a whole turn toward being more customer-focused.”

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