Howatson+Company has been named the agency of record for TK Maxx in Australia, following a competitive pitch process. They will handle brand strategy, creative and production for the retail chain.
Tony Dunseath, VP of Marketing at TK Maxx Australia, said: “Great partnerships are very important to our business, and we are thrilled to be partnering with the team at Howatson+Company as we work to continue to grow our business here in Australia.”
Renee Hyde, Howatson+Company Managing Director, added: “We’re very excited to be working with the talented (and nice) team at TK Maxx. The team’s ambitions for the brand are a perfect match for us and we’re looking forward to seeing what we create together.”
TK Maxx Australia is part of The TJX Companies, Inc., a leading off-price retailer of apparel and homewares. TK Maxx Australia launched in 2017 and has 69 stores along the eastern seaboard of Australia, plus 2 recently opened in South Australia.