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    How to Appeal to Modern-Day Consumers

    By The Staff - Dec 20, 2020
    How to Appeal to Modern-Day Consumers

    Image: Jordan Nix via Unsplash

    Consumer expectations, needs, and trends change all the time, and this is something that business owners need to be aware of as it means that companies often need to change their approach and improve how the world sees them. Consumer trends have changed drastically in the last few years due to a range of factors, including global issues, technological developments and societal attitudes, so it is important to be aware of these changes so that you can find the best ways to appeal to today’s consumer. Read on to find out a few of the best ways that you can appeal to a modern-day consumer.

    Be Green

    One of the most important ways to appeal to a modern-day consumer is to be green. Environmental impact is an enormous topic right now, and consumers are becoming increasingly eco-aware and selective of the brands that they use. This means that you will want to be energy conscious, which could involve installing new energy meters so that you can get accurate readings and monitor how much energy that you are using so that you can find ways to reduce this.

    Be Philanthropic

    Following this, there are many injustices around the world right now and again, today’s consumer is becoming selective and choosing brands that do good in the world. This means that you should look to stand for a cause that everyone can get behind, which might involve raising money for charity, donating profits or simply raising awareness.

    Create Engaging Content

    Businesses these days need to do more than provide a product/service as they will also be expected to produce a steady stream of content that their target customer will find useful (this is also helpful for increasing your visibility online). The key to engaging and appealing to a modern-day consumer through content is tailoring the content to your target market and using a variety of media to make your content stand out, such as the use of video or animation.

    Be Easy to Contact

    With so much competition, consumers will not wait around for a business to get back to them. This is why you need to make customer service a priority and be easy to contact with a few different options – younger generations are often reluctant to pick up the phone. This is why online chat, social media and chatbots are so popular in today’s day and age and allow you to provide instant customer service, which should help to increase conversions.

    Do Not Spam Your Customers

    One of the biggest mistakes that businesses make in today’s day and age (and one which can be fatal) is spamming their customers. With so many ways to reach your target customer, it can be easy to overdo it, but this will only irritate the customer and could lead them to block all forms of communication. You want to utilize these platforms to engage your customers, so it is a fine balance to strike. Typically, no more than one email/post/update per day is a good balance.

    These tips should help you to appeal to a modern consumer and hopefully help your brand to build a positive reputation.

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