Hootsuite Cuts 40 percent of Asia Regional Staff

Coming on the heels of an announcement of layoffs in Vancouver, social media management platform Hootsuite will cut its regional team in Singapore by 40 percent.

Marketing reports “that the Singapore office will continue to mainly function as a client servicing hub for the region. Meanwhile, the entire marketing team of four has been scrapped, sources confirmed.”

Marketing also reports that Hootsuite’s staff in Singapore received an internal memo on 2 December with instructions to clear the premises immediately.


Back in February Hootsuite appointed Simon Trilsbach as vice president, Asia Pacific, in February. And less than two months back the company appointed a new global CMO and SVP of global sales.

This is part of a global reorganization to create “a simpler, more aligned business that is purpose-built” to support the company’s more than 10 million customers, Hootsuite’s corporate communications manager Sandy Pell told the Vancouver Sun.

“With this reorganization, we have merged some business units and cut others, which unfortunately meant we had to transition around 20 Vancouver employees out of the business,” she said.




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