KAWO, a social media management platform in China, announced an expansion of its strategic partnership with Hootsuite to offer greater access, insights, and efficiency for international brands in China. The partnership, which builds on an existing relationship focuses on three key verticals – education, pharmaceuticals, and financial services – allowing global marketers to manage global and Chinese social media networks on Hootsuite.
China has around 1.02 billion social media users, and projections estimate that the number of users will grow to 1.2 billion by 2027, the pair said in a release adding that global marketers have struggled with managing their social media presence in China alongside global social media networks.
Alex Li, Chief Executive Officer, KAWO, said, “Our enhanced partnership with Hootsuite will make it more seamless for marketers to make timely, data-driven decisions by providing much-needed visibility and understanding on a single platform, enabling them to channel their focus towards delivering engaging, impactful campaigns in China.
James Partington, Director of Partnerships Programs, Hootsuite, added, “Working together in a broader partnership, we look forward to delivering enhanced productivity in a collaborative ecosystem that will boost the competitive advantage for our customers.