Hong Kong Tourism Board Campaign Looks to Engage the Malaysian Palate

    By Katerin Pantaleon - Oct 15, 2020
    Hong Kong Tourism Board Campaign Looks to Engage the Malaysian Palate

    The Hong Kong Tourism Board (HKTB) is giving Malaysians 100 Reasons to Miss Hong Kong through a series of engaging activities while waiting for travel borders to reopen.

    Themed “Bringing Hong Kong to You, HKTB will be giving Malaysians a taste of the Fragrant Harbour through a variety of engaging food-related initiatives including a collaboration with Grab, celebrity chef Ili Sulaiman, and various media partners.

    To kick off the campaign, HKTB will be bringing Hong Kong food right to the doorsteps of Malaysians through one of the largest food delivery apps in the region, GrabFood. Starting 12 October, Malaysians can receive free delivery through GrabFood with special promo code IMISSHK while ordering from participating Hong Kong food merchants through the app.

    Inspiring chefs can opt to follow local celebrity chef and 2015 Food Hero Asia winner Ili Sulaiman’s (@ilisulaiman) cooking tutorial in recreating authentic Hong Kong Cha Chaan Teng (Hong Kong-style cafes) meals.

    After mastering Ili’s recipes, Malaysians can take on the Cha Chaan Teng challenge to share their creative renditions of the Hong Kong dishes. Ten lucky winners will receive RM50 GrabFood gift cards, and the top two contestants will “fly” away with a Cathay Dragon flight ticket to Hong Kong each to fulfill their wanderlust once borders reopen.

    The 100 Reasons to Miss Hong Kong campaign includes a wide series of content featuring the best of Hong Kong – including guides to the top Cha Chaan Teng in both Malaysia and Hong Kong.

    HK Eggette

    HK Crispy Bun with Lemon Iced Tea

    Nai Cha in the making

    Social media enthusiasts can also wow their followers with AR filters and a food-themed AR game where they can “savor” their favorite Hong Kong dishes.

    Ma Lai Go Cantonese Steamed Cake

    The Ultimate Drunken Pot

    HK Dimsum

    To find out more about Hong Kong’s culinary delights and latest happenings, visit Discover Hong Kong Facebook page.

    Get more brand in your diet

    We never share your info, we only share ours.