Hong Kong Launches ‘Treasures of the Heart’ Campaign Promoting the Sham Shui Po District

In an effort to help travelers get the most out of Sham Shui Po, of one of Hong Kong’s oldest districts, the Hong Kong Tourism Board has partnered with film director Chan Chi Fat and scriptwriter Chong Mui Ngam and Grey Group to create several short films showcasing how the district is “Every Bit Local.”

The short films, titled “Treasures of the heart” introduce different characters and characteristics of Sham Shui Po. 

The Button


White Sugar Sponge Cake

The Chair

The Camera 

Smart Tourism Component

The videos will coincide with the distribution of a series of QR codes posted around the district for visitors to scan and open audio and video guides, narrated by locals, to the nearby areas.


Visitors can scan and be guided to different hotspots with audio and video guides narrated by locals, as well as a Google Maps navigation experience.


Grey Hong Kong:
Michael Knox, Chief Creative Officer
Sarah Trombetta, Chief Executive Officer
Christopher Lee, Group Creative Director
Jackie Wong, Associate Creative Director
Amy Cheng, Associate Creative Director
Ella Wong, Art Director
Elsie Lau, Art Director
Alison Ho, Copywriter
Starry Lam, Copywriter
John Lo, Head of Production
Ken Yau, Production Manager
Joanna Go, Business Director
Bonnie Chan, Senior Account Director
Dorothy Chan, Associate Account Director

HKTB Marketing Team
Tina Chao – General Manager, Marketing
Hilda Chan – Senior Manager, Brand Marketing
Farrida Lui – Manager, Brand Marketing
Queenie Cheng – Assistant Manager, Brand Marketi


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