Honda with Colorful ‘Beautiful Engines’ by Dentsu Tokyo

Honda, along with creative agency Dentsu, Tokyo, Japan, has put together a colorful, quasi-psychedelic video and accompanying booklet with some funky illustrations –including a 2-page x-ray spread of a stuffed bear named “Margaret”.

It’s a fun piece of work. And, as an owner of a used, Honda Civic beater in the throes of my youth, it actually stirred some nice memories. Mission accomplished, Dentsu.

The one and half minute clip called “Honda. Beautiful Engines” opens with the text:

 
 

In 1946, a little engine inspired a big idea.

“Let’s use this to power a bicycle,” said Soichiro Honda

In that moment, Honda Motor Company was born.

 
 

The clip was used as the opening film at Honda’s booth for The 28th São Paulo International Automobile Show.

https://youtu.be/KJBThgtAQ0E

Advertising Agency: Dentsu, Tokyo, Japan
Art Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui, Scott Lehman, Nae Mikuni, Daisuke Asano
Production Company: TYO PRODUCTIONS 1
Designer: Taiji Kimura, Daisuke Hatakeyama, Masashi Fujita, Chihiro Kato, Masanari Kakamu, Daisuke Sasaki, David Robert
Design Company: PEN.Inc., Creative Power Unit
Photographer: Fumihito Katamura
Printing Director: Shinya Tamura
Producer: Shunichi Takano
Agency Producer: Misato Tachibana
Production Manager: Yuta Harasawa, Masahira Mizuta

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