Honda with Colorful ‘Beautiful Engines’ by Dentsu Tokyo

    By Asia Ad Junkie - Feb 6, 2015
    Honda with Colorful ‘Beautiful Engines’ by Dentsu Tokyo

    Honda, along with creative agency Dentsu, Tokyo, Japan, has put together a colorful, quasi-psychedelic video and accompanying booklet with some funky illustrations –including a 2-page x-ray spread of a stuffed bear named “Margaret”.

    It’s a fun piece of work. And, as an owner of a used, Honda Civic beater in the throes of my youth, it actually stirred some nice memories. Mission accomplished, Dentsu.

    The one and half minute clip called “Honda. Beautiful Engines” opens with the text:


    In 1946, a little engine inspired a big idea.

    “Let’s use this to power a bicycle,” said Soichiro Honda

    In that moment, Honda Motor Company was born.


    The clip was used as the opening film at Honda’s booth for The 28th São Paulo International Automobile Show.


    Advertising Agency: Dentsu, Tokyo, Japan
    Art Director: Yoshihiro Yagi
    Copywriter: Haruko Tsutsui, Scott Lehman, Nae Mikuni, Daisuke Asano
    Production Company: TYO PRODUCTIONS 1
    Designer: Taiji Kimura, Daisuke Hatakeyama, Masashi Fujita, Chihiro Kato, Masanari Kakamu, Daisuke Sasaki, David Robert
    Design Company: PEN.Inc., Creative Power Unit
    Photographer: Fumihito Katamura
    Printing Director: Shinya Tamura
    Producer: Shunichi Takano
    Agency Producer: Misato Tachibana
    Production Manager: Yuta Harasawa, Masahira Mizuta

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