Honda Motorcycle Thailand launched a new campaign, “Fun District,” to promote the Scoopy. The digital agency CJ Worx Bangkok created the spot which features a number of Thai influencers.
The fun ad promotes the bike’s many modern features: a USB port, a smart key, an all-new design. It stars the illustrator Gongkan, artist Lowcostcosplay, rising stars Bilkin & PP Krit, underground musicians Panpan Yeeyee and Tangbadvoice, product reviewer Northlust, and Thai scythe-pop singer Ink Warunthorn.
Geared toward a modern generation, the spot which mixes in some animation as well, aims to be all things cool.
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