Honda Marine Launches The Borderless Vest Jacket – an Outdoor Jacket that Doubles as Life Jacket

Honda Marine by Thai Honda has launched The Borderless Vest Jacket, which it says is the world’s first outdoor jacket that doubles as a life jacket to promote Honda outboard motors.

“Honda aims to be the power that moves people forward. We know that Honda tribe are not just bikers, but explorers,” said a release. “They travel the world with our motorcycles, trail into the forest, and keep exploring new territories with only one limitation. The land just stops them. So we move them beyond the land.”

SCRUM x ADK Thailand launched this innovative design for Honda Marine by Thai Honda to promote outboard motors at Motor Expo Thailand.



Product : Honda Marine

Brand : Thai Honda



Agency : Scrum X Adk Thai

Chairman : Masato Suematsu

Chief Executive Officer : Thanawat Meesawat

Managing Director : Panupong Piyatanasirikul

Chief Creative Officer : Wikorn Rojarayanont

Associate Creative Director :

Apichat Napattanakij / Supachok Tiyakunpugdee

Art Director : Supachok Tiyakunpugdee / Panika Singudom / Wikorn Rojarayanont

Copywriter : Apichat Napattanakij / Phanuphong Cheepjittrong / Wikorn Rojarayanont

Agency Producer : Jutamart Sanguanyod

Account Director : Piyawadee Thongbu

Account Executive : Chotirat Prommachot

Strategic Planner : Jirakit Insrithong


Film Production Company : Phakhwan House Co.,Ltd.

Managing Director : Somnarong Kantachavana

Director : Somnarong Kantachavana

Director Of Photography : Somnarong Kantachavana

Cinematographer : Peerayut Detkaew, Yothin Bunnak

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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