Honda is the latest big-name global brand to take the black and white, heartwarming route in its mother’s day spot.
In collaboration with Taproot Dentsu, the Japanese automaker has rolled out a new spot (eerily similar to yesterday’s McDonald’s campaign) featuring a series of still images highlighting the good in people that has been evident since the pandemic has taken hold.
‘We are all Mothers’ is a tear-inducing look back through the past year. We may not all be mothers, but we’ve cared for one another the way moms do.
It’s a campaign that’s sure to earn the car company plenty of goodwill in the days ahead.
“A mother is known for her unconditional love. While we can never measure up to the role of a mother, the challenging times are bringing out a softer motherly side in all of us. This campaign celebrates that side,” said Titus Upputuru, Creative Head, Taproot Dentsu, Gurugram
Brand: Honda Cars India
Agency: Taproot Dentsu, Gurugram
Office Head: Abhinav Kaushik
Creative Head: Titus Upputuru
Account Management: Smriti Tewari
We never share your info, we only share ours.