HomeLane, an end-to-end home interior solutions provider, has appointed 22feet Tribal Worldwide to digital and production duties. The partnership is set to bring about fresh, innovative ideas to the world of home interiors, the agency said in a release.
The agency cites a recent Modor Intelligence Forecast report pegged the market for home interiors and renovation in India to be between USD 20 – 30 billion. However, the industry is largely unorganized and comprises mainly of small, mid-sized players. The brand’s goal is to stand out in a cluttered residential interiors market.
We are excited to be associated with 22feet as our growth accelerator,” said Udit Mediratta, Chief Marketing Officer, HomeLane.
“The year-long association is aimed at bringing on board their unmatched creative prowess and strategic thinking to create clutter-breaking work. Together, we aim to push the brand to scale newer heights in the home interior solutions industry.”
Vanaja Pillai, President, 22feet Tribal Worldwide added, “HomeLane is a brand that values both functionality and aesthetics and is committed to providing homeowners with customized, efficient home designs that are budget-friendly.”
