In Lunar New Year Campaign Home Credit Highlights Those Who Hustled in 2023


In celebration of the festive spirit of the Lunar New Year and in honor of the resilience and hard work by people 2023, Home Credit has collaborated with The Friday Vietnam on a new campaign

In Vietnam Tết is the most important cultural event of the year notes the campaign adding that it is a time when people’s dedication and hard work throughout the year culminate in the creation of unforgettable festive moments for their loved ones. Even during tough times, the celebration’s essence remains unchanged.

The campaign includes a 90-second film taking viewers on a humorous journey through the hustle of hard work days and nights, rain or shine, featuring a barista, a salesperson, a live streamer and a b-boy.


As the year-end approaches, they all find themselves feeling overwhelmed and “FREEZING,” realizing that Lunar New Year is just around the corner and there are too many things they can’t handle at once.

“As Lunar New Year approaches, this campaign serves as a reminder of the importance of supporting individuals during times of financial and emotional challenges,” said Doan Dao, Home Credit Brand Manager.

“With the launch of the new app, Home Credit Vietnam strengthens its commitment to being a trusted partner in the journey of Vietnamese people.”



Khoa Pham, Creative Director at The Friday, added “In a dance of humorous mishaps and captivating visuals, our aim is to capture the very essence of the Vietnamese hard-working spirit, bringing it to life in a fresh and engaging way,. After all, they deserve to fully enjoy the relief and joy of Lunar New Year without the stress of financial constraints.”


Creative Agency: The Friday
Creative Director: Khoa Pham
Art Director: Han My, Vuong Pham
Copywriter: Ha Dam, Anna Nguyen
Designer: Kei Chan
Managing Director: Tram Le
Sr.Account Manager: Phong Nguyen
Account Executive: Thao Ho
Production House: FGS Production
Director: Le Hoang (Les Touillés)
Producer: Nissan Bui
Music Producer: Kriss Ngo

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