Holey Moley Offers A Fun Way to Test Friendships in New Campaign



Holey Moley Golf Club


Dentsu Creative

The Producers

Not sure about that friend of yours? Need a way to see how strong the friendship bond really is?

Holey Moley Golf Club has launched  “A fun way to test friendships” campaign via Dentsu Creative, showcasing the bragging rights that await at Holey Moley and how there are lots of ways to test a relationship, with some being more fun than others.

The campaign includes three short films showing that while it may seem like harmless fun, a game of mini golf and the inherent bragging and banter that follow, can ultimately put your friendships to the test.


Oonagh Flanagan, ‘The CMO of Fun’, Funlab said: “This campaign is about writing the next chapter for the brand, leveraging the updates we’ve made to the experience, including new venues and new menus. We love how the Dentsu Creative team has been able to develop an idea that is as fun as the experience of Holey Moley itself.

”The campaign is designed to demonstrate the fun people can have when connecting in physical environments, reminding people to switch off phones and connect in the real world and encouraging those with memories of Holey Moley, and the embarrassment of their over-competitive friends, to come back and see who will reign supreme in a new round of putting friendships to the test.”


The new campaign, directed by Matt Kamen has launched across digital OOH, online, and social.

Graham Alvarez-Jarratt, Strategy Partner, Dentsu Creative said: “A fun way to test friendships is an ode to the frivolity, and occasional friction, that happens at Holey Moley.

It’s also, as we discovered, a way to test friendships at creative agencies. When the Dentsu Creative team went to Holey Moley for a round of golf, a certain creative (I won’t say who), started carrying on after an admittedly impressive display. This is one of those moments where the briefing became the content.”


“Our relationship with Merkle has helped support important results for our business. Merkle has been a key part of our digital transformation program and we are pleased to extend our relationship into the broader dentsu family,” said Flanagan.

“The trust and deep understanding we have built with Merkle over the past four years created the perfect opportunity to explore how else we could work with Merkle and the broader dentsu group.”

Image via Dentsu Creative


Client: Funlab, Holey Moley Golf Club

Chief Marketing Officer: Oonagh Flanagan
Studio Manager – Creative Direction: Carlos Patino
Head of Brand & Campaign: Alicia Blayney • Campaign Manager: Matt Pare
Creative Agency: Dentsu Creative

Chief Creative Officers: Mande Van Der Merwe & Avish Gordhan
Creative Director: Tom Denton
Copywriters: Monique Horsley & Eliza Smith
Art Directors: Lilly Wollmering & Heidi Rabbitts
Strategy Partner: Graham Alvarez-Jarratt
Producer: Tom Pearce
Account Director: Josh Pelz
Senior Motion Designer: Emanuele Franco
Senior Finished Artist: Gerald Fox
Retouching – Ross Goddard
Production Company: The Producers

Director: Matt Kamen
Executive Producer: Noelle Jones
Producer: Afrim Memed
Cinematographer: Sean Ryan
Casting: Citizen Jane
Post-production audio: Rumble
Photographer: Benito Martin Photography prod. Co: Sam I Am

Media Agency: Carat

Strategy Lead David Dalgarno
Client Partner Nisha Rajamani
Client Director Michael Myers-Snyders

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