Hivestack Partners with China’s Tikin Media for Access to Nearly 100,000 Elevator Ad Screens

Programmatic digital out of home (DOOH) ad tech companyHivestack, has announced a partnership with Tikin Media, an elevator advertising company in China, to integrate their DOOH inventory into the Hivestack SSP.

Through the partnership, buyers will have access to nearly 100,000 elevator screens reaching almost 100 million working professionals on a daily basis across top-tier cities including Beijing, Shanghai, Guangzhou, ShenZhen, Hangzhou, Chengdu said Hivestack.

“Hivestack is pioneering programmatic DOOH in China and across North Asia and we are thrilled to be increasing premium inventory supply, providing our demand partners the opportunity for both domestic and outside-in buys into China from around the world, globally,” said Troy Yang, Managing Director of Hivestack, North Asia.

 
 

China has installed approximately 6.2 million elevators and escalators, which is more than 24% of the global total, according to Hivestack.

Bin Ren, Founder & CEO of Tikin Media added: “Programmatic digital out of home (DOOH) continues to grow across Mainland China and internationally and we are happy to have partnered with Hivestack, the industry pioneer for programmatic DOOH. Brands now have a way to drive added reach, engagement and impact in their data-driven DOOH advertising campaigns.”

 
 
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