Edelman has appointed Himanshu Saxena as the Brand Lead for India, effective immediately. Saxena will lead the firm’s brand and consumer marketing business in the country with immediate responsibility for vision, strategy and operations.
Saxena’s announcement follows a string of senior hires across Edelman’s global network in the integrated brand communications space, including Mark Renshaw, global chair of the Brand practice, and Rupen Desai, vice chairman, APACMEA. Based in Mumbai, Saxena reports to Rakesh Thukral, managing director of Edelman India, as well as Desai.
“We have a proud portfolio of consumer brands that are seeking earned and digital solutions at their core,” said Rakesh Thukral, managing director of Edelman India. “Himanshu’s rich experience in brand communications and his understanding of what CMOs want will further accelerate our integrated offerings for our clients as we continue our journey towards communications marketing.”
Saxena is an industry veteran with over 24 years of experience in marketing, advertising, branding, market research and brand management functions in South Asian markets. In his previous role, Saxena was leading the marketing function at Reliance Jio Infocomm Ltd. as Vice-President – Brand Management & Integrated Communications. He has held leadership positions at some of the leading advertising agencies in India such as Lowe, J. Walter Thompson and McCann Worldgroup.
Commenting on his appointment, Himanshu Saxena said, “Marketing Communications creativity is undergoing a sea change around us with societal engagement right in the centre. Edelman globally is marching ahead on this transformation and I am extremely excited to be part of this journey.”
Over the course of his career, Saxena has managed several marquee brands and companies such as Unilever, GSK, HSBC, PepsiCo, ESPN, Nike, Diageo, Barclays, Marico, Madura Garments, Asian Paints, Quikr, Jet Airways, AT&T, Airtel, Idea Cellular, among others.