Hospitality company Hilton and TBWA\RAAD have launched a new film ‘To New Memories.” The spot was directed by Jamie Muir and created by electriclimefilms.
The slickly edited piece features the Waldorf Astoria Ras Al Khaimah, one of Hilton’s brands in the United Arab Emirates. It promotes the idea of creating new memories in the hotel while also letting viewers know that Hilton improved their practices by maintaining health and hygiene standards even while the world continues to undergo arduous shifts.
The film follows a family as they arrive and begin to discover parts of the resort. It highlights both the architecture and landscapes of the Waldorf Astoria and is in some sense a call or hope to return to a new normal.
electriclimefilms’ Dubai team shot the ad in Ras Al Khaimah, surrounded by deserts, mountains and sea.
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