Pimple patch brand Hero Mighty Patch has teamed up with independent creative agency Bounce to channel the irresistible urge to pop.
Built around the platform ‘Pop This, Patch That,’ the campaign acknowledges that almost everyone knows they shouldn’t pop pimples, yet many do it anyway.
A series of films demonstrates the concept by pairing satisfying popping moments with Hero Mighty Patch as the healthier alternative for treating blemishes. Set to Peer Gynt Suite No. 1, Op. 46: IV, the spots reinforce the message to pop anything but your pimples—and patch them instead.
The campaign launched this month to coincide with Acne Awareness Month. While the annual observance often focuses on serious conversations around skin health, Hero Mighty Patch takes a lighter approach, addressing the temptation to pop pimples head-on rather than pretending it doesn’t exist.
Credits
Client: Hero Mighty Patch
Marketing Director: Nicky Dolman
Marketing Manager: Helen Feeney
Brand Manager: Diana Nguyen
Assistant Brand Manager: Ellen Quan
Head of Digital: Paul Makomaski
Creative Agency: Bounce
Founder & Creative Director: Joel Chapman
General Manager: Danielle Collins
Associate Creative Director: Jacob Lumsdaine
Senior Art Director: Julian Batty
Art Director / Designer: Mikey Felczynski
Agency Producer: Alistair Pratten
Production: Optika
Director: James Tyrrell
DOP: Callum Rogers
1st AC: Sam Connelly
Producer: Isabelle Miranda
On-set Producer: Louella Campbell
Gaffer: Mike Roberts
Art Director: Jess Jacob
Art Dpt Assist: Max McRae
HMU Artist: Haylee Davies
Gear House: The Front
Catering: Elenti Catering
Hero Talent: Sophia Kang
Pimple Patch Talent: Tom & Poppy (Wink Models)
