This year’s Saatchi & Saatchi New Creators Showcase (NCS) was unveiled at the Cannes Lions International Festival of Creativity with a wide range of films including a short nominated this year for a Best Live-Action Short Oscar.
Previously known as New Directors Showcase, the NCS took a new direction this year and chose to highlight “the ever-changing craft of filmmaking and storytelling,” according to Saatchi & Saatchi, by reflecting “modern storytelling taking into account the wide range of platforms stories are consumed on, highlighting the theme ‘Stories Unleashed’.
Opening the Showcase was a film by Trim Lamba’s Multi-Storey’, which showed a director seeking guidance on how best to produce an inspiring story in today’s multi-screen and multi-format world.
“It came as a huge surprise to play at the NDS in 2017 and to be invited back so quickly, and within such a creative capacity, is a deep honor,” said Trim, referring to his previous film ‘Cracked Screen‘.
“This film invites audiences into a multi-storey building containing multiple digital stories. A similar vision was shared by our interviewees who suggest the future of storytelling might see us extending “beyond the screen” where the physical and digital will entwine. What also emerged was their open, collective invitation to disrupt the screen: eschewing traditional practises that might limit storytelling. In keeping with this irreverent spirit, we hope the opening film will inspire audiences as much as it will inform.”
“Out of the 20 directors, a few films showed the breadth of talent in this year’s showcase,” said Andy Gulliman, executive producer at NCS. “Comedy, animation, cinematic performance and the intersection between technology and art all played a role. For example, Calmatic’s film called ‘Vince Staples – “FUN!”’ using Google Earth. The spot showed how the directors mind had transformed a functional piece of technology into a very human story.”
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