Australian fashion brand HENNE has appointed Jaywing as its performance agency partner, with sister agency The Social CliQ selected to lead its social media creative strategy.
Jaywing will manage paid media strategy, execution and optimization across Meta, Google, TikTok and Pinterest, along with reporting, measurement, analytics, creative strategy and production support. The Social CliQ will oversee social strategy, focusing on Meta and TikTok, with responsibility for influencer, user-generated content and conversion-led creative.
The mandate win follows a formal pitch in which HENNE evaluated agencies across strategic capability, creative expertise, performance media, measurement and team chemistry.
Founded in 2019, HENNE was created by Nadia Bartel, Michelle Ring and Laura Broque. According to the release, the Melbourne-born fashion brand is preparing for its next phase of growth across Australia and New Zealand ahead of international expansion.
Jaywing said its remit will focus on new customer acquisition. The agency will also deploy FeedOps to optimize product data for paid media performance and prepare product feeds for LLM-driven and agentic commerce environments.
“We’re delighted to be partnering with HENNE at such a pivotal stage of its journey,” said Ash Terry, eCommerce Director at Jaywing.
“What stands out is the brand’s commercial maturity and its clear focus on sustainable new customer acquisition. That long-term mindset creates the conditions for truly effective performance marketing, where data, creative and media work in lockstep. With the addition of FeedOps and our advanced measurement approach, we can unlock new levels of efficiency and scale for HENNE.”
“HENNE is a brand with an incredibly strong aesthetic and cultural resonance, which gives us a powerful platform to build from,” said Talia Datt, Founder and Managing Director of The Social CliQ.
“We’re excited to be working alongside Jaywing and the HENNE team on this great Australian brand.”
