Heinz has launched “It’s Heinz Season,” a Christmas campaign running in Thailand and the Philippines that highlights the importance of family at Christmas — and the importance of the family member responsible for bringing the Heinz Ketchup to dinner.
The campaign insight taps into the importance of local food and its connection to national pride. “In Thailand and the Philippines, food isn’t just a meal, it’s a national obsession. People take authenticity seriously. Every bite has to be worth their pride,” said the campaign, adding that this is especially true during Christmas, when Western dishes dominate the table.
The film unfolds in a warm, festive family home on Christmas Eve. Everyone is gathered around the table—except for one empty seat, reserved for the son who’s running late… and bringing the ketchup.
This marks the first collaboration between Heinz – South, Southeast Asia, and Hong Kong, BBDO Bangkok, and BBDO Guerrero, and the first time Heinz has launched a unified through-the-line campaign across two Southeast Asian markets.
“Heinz is a brand with a global creative legacy, and this collaboration proves that regional storytelling can be just as powerful,” said Somkiat Larptanunchaiwong, CEO of BBDO Bangkok.
“By uniting the cultural truth of two foodie nations, we created a campaign that feels both proudly local and unmistakably Heinz.”
“Christmas is a time of coming together. And we are delighted to have worked together with Heinz and our colleagues in BBDO Bangkok to uncover the shared cultural truth that a meal isn’t complete until everyone is there – and especially if that someone is bringing the Heinz,” said David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero.
“Heinz has always stood for authenticity, and this Christmas, we’re showing how that love for taste brings people together,” added Kittinai Viputthikul, Head of Regional Marketing, South, Southeast Asia and Hong Kong at Heinz
This marks the first collaboration between Heinz – South, Southeast Asia and Hong Kong, BBDO Bangkok, and BBDO Guerrero, and the first time Heinz has launched a unified through the line campaign across two Southeast Asian markets.
Credits
Heinz
Head of Global Heinz Brand Comms & Creativity: Megan Lang
Associate Director of Global Heinz Brand Communications & Creativity: Lourenço Arriaga
Managing Director of SSEA & HK: Felipe Augusto Deslandes (Felipe)
Head of Marketing SSEA & HK: Kittinai Viputthikul (Kong)
Senior Brand Manager SSEA & HK: Sichol Wongsalangkul (Gift)
Group Product Manager SSEA & HK: Mark Quiambao
Marketing Operations Analyst SSEA & HK: Sawittree Pattanapanitchakul (Benz)
Graphic Design Manager SSEA & HK: Pichet Tuncharoen (Paint)
BBDO Bangkok
Chief Executive Officer: Somkiat Larptanunchaiwong
Managing Partner: Thipayachand Hasdin
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Chanikarn Sittihiaree
Creative Group Head: Sasitorn Khamchoo
Senior Copywriter: Parung Chumponanomakun
Chief Strategy Officer: Prasit Kunanuphanchai
Strategic Planning Manager: Varisara Chaisutyakorn
Business Director: Aek Jittawait
Group Account Director: Kulanit Tungprasertpol
Senior Account Executive: Suthatta Maneejan
Producer: Paramee Soontornwuttinun
Project Manager: Kanokwan Kaewkern
Retoucher: Anucha Pintokaew
BBDO Guerrero
Chief Executive Officer: Francine Kahn-Gonzalez
Chairman & CCO: David Guerrero
Creative Directors: Dennis Nierra, Stephan Domingo
Assoc. Creative Director: Paul Ayson
Art Directors: Jessica Seneta, Karl Nylander
Copywriter: Jannah Jordan
Planning Director: Josef Montinola
Account Director: Michael Simpao
Senior Account Manager: Catherine Lao
Client Service Director: Kyle Cruz-Tan
Production House: Neon Films Co., Ltd.
Director: Kulapat Aimmanoj
Assistant Director: Nathakorn Larprattanaporn
Executive Producer: Salinda Wisutkanchanachai
Producer: Khwanhathai Chainontee
Production Manager: Supaporn Kongkapee
Post Producer: Tritong K.
Cinematographer: Songsit Kasiroek
Art Director: Jittakorn Usaneehemmakul
Casting Director: Noppakate Khumtavee
Assistant Casting Director: Dutsanee Sintudachrgul
Stylist: Arunee Sairod
Location Manager: Pannipa Kaewto
Editor: Rachanon Sungsuwan (Final Cut)
Telecine: Thawatchai Chuaitang
VTR: Thitipon Jaruboon
Sound Mix: Sound Space Studio Co., Ltd.
